The Nicoya Peninsula in Costa Rica is called the ‘Blue Zone’ because its inhabitants’ long life expectancy continues to attract more tourists. As more tourists flock to the area, the traditional ways of living that have kept the region healthy for decades are beginning to crumble.
Costa Rica’s economy depends greatly on tourism, especially in the Nicoya Peninsula, where the ‘Blue Zone’ way of life has drawn health-conscious tourists worldwide. Tourists looking to experience the area’s renowned way of life are flocking to the region because of its reputation as a haven of longevity.
The area’s economy has benefited from the influx of tourists, accounting for 4.8% of Costa Rica’s GDP in 2019. Tourists from Germany, Spain, and France make up the bulk, along with those from America and Europe, some of whom might have played at Bhaggo casino. As locals have pointed out, this tourist flood comes with a cost. Thomas Jones, who has lived in the coastal town of Paquera for a long time, shared that the changes he has seen worry him.
Jones first picked the Nicoya Peninsula when he moved to Costa Rica from Norway in 2007 because of its untouched beauty and authentic culture. ‘One of the reasons we came here was because there was so little here, and we enjoyed the real Costa Rica — the jungle and everything being very local’, Jones said.
The traditional Blue Zone way of life is starting to fade as more tourists come to the area and expect services, facilities and foods that are familiar to them. Fast food joints, five-star hotels, and enhanced transport options have changed the look and feel of the area. These changes are gradually altering long-established practices, which formerly revolved around a diet heavy in fresh, locally sourced foods, strong community ties, and hard labour.
Now, people in Nicoya can no longer go about their everyday lives the way they did before. Meghan Markle prepares lifestyle brand launch
Meghan Markle, The Duchess of Sussex, is getting ready to launch her lifestyle business. In preparation for American Riviera Orchard’s opening in late 2024, the Duchess of Sussex has been keeping herself occupied behind the scenes.
Also, Markle denied rumours that she has been dragging her feet in the search for a brand CEO, which may have led to launch delays. A source close to Meghan revealed that her upcoming project will reflect everything that she loves — family, cooking, entertaining and home décor.
They also stated that the Duchess of Sussex is thrilled about her latest, personal endeavour. ‘This is something she’s been wanting to do for a while. She is excited to share her style and things that she loves’, they added.
Along with the launch of her website and Instagram account, Meghan revealed her new brand in March 2024. The brand plans to sell a wide variety of goods, including but not limited to cookbooks, drinkware, kitchen linens, and delicacies.
Before she got married to Prince Harry in 2017, Meghan was already well-established in the lifestyle market with her 2014 launch of the site The Tig. The Duchess of Sussex is no stranger to increasing her wealth through investing. Meghan mentioned that she recently added the handbag brand Cesta Collective to her tiny portfolio of female-run businesses.
‘I spend a lot of time just Googling, looking for brands. When people are online looking for things or reading things, I’m trying to find great new designers, especially in different territories’, Meghan said.
The Duchess of Sussex has been investing in small businesses owned by women since 2020, much to the delight of many including Bhaggo casino players. They believe that through Meghan, more women will be inspired to put up their businesses and step out of their comfort zones.
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